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1. Watch Out for Suspiciously Low Prices

If a deal looks too good to be true, it probably is. Scammers often create fake websites offering designer items at incredibly low prices, knowing that most shoppers will jump at the chance to buy. Be especially wary of websites or ads offering limited-time offers or discounts that seem unusually high.

For instance, a website selling luxury boots at 70% off may seem appealing, but it could be a scam. Research the company, check reviews, and search for complaints online before purchasing.

2. Investigate the Website’s Legitimacy

One of the easiest ways for scammers to lure buyers is by creating fake websites that look legitimate. These sites may mirror trusted retailers with similar logos and design. Scammers often buy up similar domain names to trick customers into typing in the wrong URL.

To avoid falling for this, always double-check the website’s URL and ensure it uses HTTPS. You can also look for reviews and verify the site with consumer protection platforms like the BBB or Scam Alerts.

3. Know the Signs of “AI Content Poisoning”

AI technology is making it easier than ever for scammers to create realistic-looking ads and fake product listings. Fraudsters are using AI to mimic popular brands and generate high-quality images that can easily deceive even the most cautious shopper. This phenomenon, known as "AI content poisoning," allows scammers to hijack search algorithms and appear at the top of search results.

To protect yourself, always verify the authenticity of the site before proceeding with any purchase, even if the product looks convincing.

4. Be Cautious with Social Media Ads

Social media ads are a prime location for scammers to target unsuspecting shoppers. In fact, more than half of U.S. consumers made holiday purchases through social media ads, a number that is expected to rise in 2025. But with AI-powered ads, it’s increasingly difficult to tell the difference between legitimate brands and fraudulent sellers.

If you encounter a tempting ad, do some research before clicking through. Check for reviews, verify the seller's website, and be cautious about providing your payment details.

5. Stick to Trusted Payment Methods

Payment apps like Zelle, Venmo, or CashApp are convenient, but they often lack the buyer protection offered by credit cards. If a seller asks you to pay via these apps, especially if they are insisting on upfront payments, it’s likely a scam.

For safer transactions, use credit cards or trusted payment platforms that offer fraud protection and dispute resolution.

6. Avoid Knockoff Products and Fakes

Sometimes, scammers do deliver products — but they’re often knockoffs or subpar versions of what was advertised. These counterfeit items may appear like high-end goods but are typically much lower in quality. When purchasing, always be wary of "too-good-to-be-true" deals and check for product authenticity.

If you're buying from an unfamiliar website, look for official product certifications and descriptions to ensure you're getting the real deal.

7. Check for Secure Checkout and Privacy Policies

Before entering your payment information, ensure the website has a secure checkout process. Look for the "lock" icon in the URL bar, indicating the site uses encryption to protect your data.

Also, take a moment to read the site's privacy policy. A legitimate site will be transparent about how it collects, uses, and protects your personal data. If the policy is vague or missing, it’s a red flag.

Stay Informed, Shop Safely

In the fast-paced world of online shopping, staying vigilant is key. By doing your due diligence, using secure payment methods, and recognizing the signs of fraud, you can help protect your personal information and financial security. Always be cautious, and when in doubt, don't make the purchase.

At Scam Alerts, we help consumers stay informed and protect their hard-earned money from fraudsters. Remember, the best way to stay safe is to stay alert!

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