Latest Online Scams to Watch in 2025

The Latest Scams You Need to Watch Out for in 2025

November 06, 2025

The Latest Scams You
Need to Watch

Out for in 2025

A new year doesn’t always mean new scams — but it does mean smarter ones.
Over time, online fraud has evolved alongside technology, with scammers adapting quickly to global events and emerging tools to exploit public trust.

According to the Global Anti-Scam Alliance (GASA), consumers lost more than $1.03 trillion USD to scams in 2024 — a staggering reminder of how widespread and sophisticated online deception has become.
Despite their changing methods, scammers typically share the same objective: to steal your personal information or your money.

Understanding how these schemes are evolving in 2025 is the first step toward protecting yourself. Among the most significant threats this year are AI-powered scams, imposter scams, and investment fraud.

1. AI-Powered Scams

The rapid growth of artificial intelligence has redefined how cybercriminals operate. What began as a technological breakthrough for innovation has also become a tool for deception.

In December 2024, the FBI issued a public service announcement detailing how fraudsters are using generative AI to target victims.

GASA’s data echoes the concern — reporting that deepfake-related crimes surged by more than 1,500% across the Asia-Pacific region between 2022 and 2023.

AI systems capable of producing text, images, audio, and video now enable scammers to fabricate entire digital identities and campaigns in minutes. Here’s how:

Phishing and smishing: AI can craft natural-sounding messages that convincingly mimic banks, delivery firms, or even friends.
AI-generated images: Scammers use synthetic visuals to build fake e-commerce sites, social-media ads, and counterfeit IDs.
Deepfake videos: Manipulated recordings promote false investments or impersonate executives and influencers.
Cloned voices: Audio cloning tools replicate speech patterns and accents, enabling phone-based scams that sound authentic.

The ability to manufacture such realistic digital content has made scams more persuasive than ever — and much harder to recognize.

2. Imposter Scams

Impersonation remains one of the most common — and damaging — forms of online fraud.
These scams occur when criminals pretend to be someone you trust: a family member, government official, delivery agent, company representative, or even a celebrity.

Their goal is simple — to exploit emotion and urgency to make you act before you think.

Certain impersonation scams have become so widespread that they’ve earned specific names:

The “Grandparent” Scam, where fraudsters pose as a relative in distress.
Romance Scams, where emotional manipulation replaces affection with exploitation.

According to the Federal Trade Commission (FTC), nearly one in five victims of imposter scams in 2023 lost money, with median losses around $800.

More alarmingly, government impersonation scams — where fraudsters claim to be from tax authorities or law enforcement — led to average losses exceeding $14,000 in early 2024.

The AI Factor

With artificial intelligence now capable of generating lifelike voices, personalized emails, and even video calls, impersonation scams are evolving faster than ever.

If someone contacts you unexpectedly — even if they sound familiar — take a pause.
Scammers often use fear (“You’re under investigation”) or temptation (“You’ve won a reward”) to manipulate quick decisions. 2025 Spotlight: Email and Text Are the New Frontlines

The FTC notes a major shift:
In 2020, nearly 67% of imposter scams began with a phone call. By 2023, that number dropped to 32%, as scammers now prefer email and text — channels that allow mass targeting with minimal effort.

Common tactics include:

Fake security alerts or subscription renewals.
Phony invoices or payment disputes.
Delivery and refund notifications with malicious links.
Multi-step scams where one impersonator connects you to another posing as a “bank representative” or “federal officer.”

3. Phone-Related Scams

Your phone has become more than just a communication tool — it’s a gateway to your personal information, finances, and digital identity. Unfortunately, scammers know this too.

Phone-based scams now blend social engineering, AI technology, and malware to deceive users in increasingly sophisticated ways.

Below are the most common forms of phone-related scams to watch for in 2025:

Robocalls That Sound Human

Automated calls have become more realistic than ever.
Scammers now use AI-generated voices that can pause, react, and even answer basic questions, making them seem like real people. These calls often:

Offer fake prizes, travel deals, or auto warranties.
Issue fabricated legal or tax threats to pressure action.
Impersonate customer-service agents to collect information.

Tip: If a call sounds suspicious — even if it uses your name — hang up immediately and contact the company directly through its official website or verified number.

Malicious Apps Masquerading as Legitimate Ones

Mobile app stores are filled with millions of downloads, and scammers exploit that trust.
They publish apps that mimic real brands or hide malicious code designed to:

Steal personal data and login credentials.
Display invasive ads or request dangerous permissions.
Redirect phone activity — even tricking users into calling fake support lines.

Before installing any app, review the developer’s name, number of downloads, and user reviews carefully.
You can also verify the app’s authenticity with the Scam Alerts App Safety Tool before downloading.

QR Code Traps

QR codes have become part of everyday convenience — from menus to mobile payments.
However, scammers are printing and posting fake QR codes in public spaces, emails, or letters. Scanning these can redirect you to phishing websites, trigger malware downloads, or prompt false “payment verifications.”

Some even appear on fake government notices or delivery slips.
Always check that the link preview looks legitimate before scanning, and avoid entering payment details on pages opened via unknown codes.

Learn more in our Mobile and QR Code Scam Guide.

SIM Swapping

In a SIM-swap scam, fraudsters convince your mobile carrier to transfer your phone number to their SIM card.
Once they gain control, they can intercept calls, texts, and security codes to access your accounts.

Protect yourself by:

Asking your carrier to add a port-out PIN or account lock.
Using authenticator apps (like Google or Authy) instead of SMS codes.
Monitoring for sudden loss of mobile signal — a possible sign your SIM has been compromised.

One-Time Password (OTP) Bots

One of the latest tactics involves AI-powered OTP bots that call or text pretending to be your bank or service provider.

Here’s how it works:
The bot triggers a legitimate login attempt, prompting your bank to send a real verification code.
Moments later, it contacts you — imitating the bank — asking for that code to “verify your account.” Once you share it, the scammers use it to log in immediately.

4. Cryptocurrency and Investment Scams

With digital currencies continuing to make headlines, it’s no surprise that scammers are following the money.
After recent surges in crypto valuations, fake investment schemes and fraudulent digital assets have become some of the most profitable and deceptive scams of 2025.

These scams take many forms — fake giveaways, “exclusive” presale offers, investment clubs, and even impersonations of well-known figures.

Criminals often mimic popular influencers or trusted companies to appear credible, convincing victims to transfer funds or share sensitive login details.

Some even use AI-driven voice and video impersonations to present fake “founder calls” or “investment briefings.”
Meanwhile, crypto exchange accounts remain a frequent target of OTP bot attacks (as mentioned in Phone-Related Scams), allowing fraudsters to drain digital wallets while locking victims out.

Investment scams follow a similar playbook, promising guaranteed profits or “risk-free” returns that never materialize. According to the Better Business Bureau (BBB), crypto and investment-related scams ranked among the riskiest forms of fraud in its latest risk report — with over 80% of targeted individuals reporting monetary loss, and average losses exceeding $3,800.

How to Spot a Crypto or Investment Scam?

Be skeptical of celebrity endorsements or “limited-time” investment opportunities.
Verify company credentials directly through official regulatory sites like FINRA or SEC.gov.
Never transfer crypto to wallets shared via messaging apps or social media DMs.
Check project legitimacy using the Scam Alerts Crypto Checker before investing.
If promised high returns with no risk, it’s almost certainly a scam.

5. Online Purchase Scams

E-commerce continues to grow — and so do fake online stores.
In 2025, online purchase scams remain one of the most common and financially damaging forms of digital fraud.

According to the BBB Scam Tracker, over 40% of all reported scams last year were linked to fake online purchases.
Victims often lose smaller amounts — around $100 on average — but the emotional and financial toll is significant, as over 80% of victims report actually completing the transaction believing it was real.

How These Scams Work

Fraudsters launch lookalike e-commerce websites or buy social media ads promoting irresistible deals on trending products.
Once a victim makes a payment, the scammers either disappear or send counterfeit or stolen items — sometimes engaging in triangulation fraud, where your order is fulfilled using another person’s stolen credit card.

Victims usually discover the scam only when attempting to return or register the product.

2025 Spotlight: Refund Phishing

A newer twist, refund phishing, uses fake merchant charges to lure victims.
Scammers run fraudulent transactions using stolen card data, labeling them with a phone number or email instead of a business name.

When victims call to dispute the charge, they’re connected to the scammer — who uses the opportunity to phish for banking or login credentials under the guise of “issuing a refund.”

Protect Yourself When Shopping Online

Always double-check domain names and URLs before making a purchase.
Be cautious of extremely low prices or stores with no visible address or customer support.
Use credit cards instead of debit — they offer better chargeback protection.
Avoid paying via wire transfers, gift cards, or cryptocurrency.
Verify online stores with the Scam Alerts Website Checker before entering payment details.

6. Employment Scams

Employment scams continue to rise as scammers exploit job seekers’ trust and urgency. These schemes often appear legitimate — featuring interviews, application forms, and official-looking communication — but the goal is simple: to steal personal data or money.
Some scammers request that applicants purchase “mandatory equipment” or training materials before starting the job. Others use the overpayment trick, sending a fake check and asking the victim to return the “extra funds” before the bank discovers the fraud.
The Federal Trade Commission (FTC) reports a major increase in task-based scams, where individuals are hired to perform simple online tasks. Victims may receive small payments initially but are later asked to deposit money to unlock higher earnings — only to lose everything.
In some cases, victims are unknowingly recruited for money-mule or reshipping schemes, moving stolen funds or goods for criminal networks. Participation in such operations, even unknowingly, can have serious legal consequences.
If a job sounds too good to be true, promises easy income, or requests payment upfront — it’s likely a scam.

7. Check Fraud

Check fraud remains a persistent and costly form of financial crime, even in the digital age.
Criminals have increasingly targeted postal systems — stealing mail or breaking into mailboxes to intercept checks. Once obtained, they can alter, forge, or replicate the checks to withdraw money directly from victims’ accounts.

While banks and credit unions may eventually reimburse stolen funds, the process can take weeks or even months — leaving account holders without access to their money in the meantime.

Whenever possible, it’s safer to avoid mailing physical checks and use secure digital payment methods instead.
For those who must send checks, using “check-safe” pens that resist ink washing may offer some protection, but they cannot prevent more advanced forms of fraud such as counterfeiting or account takeover.

Remaining cautious with mailed payments and regularly monitoring account activity are simple yet effective ways to reduce your risk.

How to Avoid a Scam?

While scammers constantly adapt their methods, a few practical precautions can help you stay protected against most types of fraud.

1. Stay Skeptical of Unexpected Contact

Scammers often impersonate trusted institutions — banks, government agencies, charities, or delivery services.
If someone reaches out unexpectedly, never share personal information, passwords, or one-time verification codes. Always verify the source independently using official contact details.

2. Think Before You Click

Avoid clicking on links in unsolicited emails, texts, or direct messages.
If the message claims to be from a company or public authority, search for the official website yourself instead of trusting the link provided.

3. Treat Unknown Calls with Caution

Spam and robocalls have become more sophisticated, even mimicking real voices.
If you receive a suspicious call, hang up and contact the company directly through verified numbers. Do not press buttons or engage with the caller, as it may trigger automated fraud systems.

4. Keep Devices and Software Updated

Regular software updates patch vulnerabilities that scammers exploit.
Make sure your phone, laptop, and browser are always running the latest versions to maintain strong digital defenses.

5. Use Multi-Factor Authentication

Where possible, enable multi-factor authentication (MFA) on your accounts — ideally through an authenticator app rather than SMS.
This helps prevent unauthorized access even if your password is compromised.

6. Watch for Payment Red Flags

Be cautious if someone insists on payment via wire transfer, cryptocurrency, cash, or gift cards — these are nearly impossible to reverse once sent.
Legitimate businesses typically offer traceable, secure payment options.

7. Never “Refund” or Forward Overpayments

If someone overpays and asks you to return the difference, it’s almost always a scam.
The original payment will later be reversed, leaving you responsible for the loss.

8. Create a Family Password

To combat voice cloning and deep fake scams, establish a simple family password that only trusted members know.
Use it to confirm identity during unexpected or urgent communications.